the-fear-factory:

.micdotcom:

Feminist vandals are giving this beach body ad the upgrade it deserves 

Commuters on the London Underground this month were treated to a series of advertisements for U.K. dietary supplement manufacturer Protein World, featuring their “weight loss collection” alongside an ultra-thin woman with the caption: “Are you beach body ready?“ The U.K.’s feminist community was less than receptive to this obvious shaming tactic — and made their voices heard. There are plenty more where the above came from.

Just so everyone knows how the PR department of Protein World (the company that made this advert) is handling this…

Arjun Seth is the CEO of Protein World (this tweet has now been deleted)

All images were taken from buzzfeed’s article on the subject.

Please do not support this garbage company.

Petition for removal of the advert. (even though they are children and are not likely to listen.)

(Source: mic.com)